{"id":30348,"date":"2025-03-08T00:14:51","date_gmt":"2025-03-07T23:14:51","guid":{"rendered":"https:\/\/academy.vg\/event\/course\/"},"modified":"2025-06-03T17:28:08","modified_gmt":"2025-06-03T15:28:08","slug":"course","status":"publish","type":"tribe_events","link":"https:\/\/academy.vg\/fr\/event\/course\/","title":{"rendered":"Cours : Les Tournesols : la puissance d\u2019une marque"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:93.6%;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>Cours assur\u00e9 par Wouter van der Veen<\/p>\n<p>Les <strong>Tournesols<\/strong> de Van Gogh comptent parmi les \u0153uvres les plus c\u00e9l\u00e8bres de l\u2019histoire de l\u2019art. Mais au-del\u00e0 de leur beaut\u00e9 \u00e9clatante et de leur symbolisme puissant, ces fleurs ont jou\u00e9 un r\u00f4le essentiel dans la construction de l\u2019image de l\u2019artiste. Van Gogh les revendiquait comme son embl\u00e8me \u2013 \u00ab <em>Les Tournesols sont \u00e0 moi<\/em> \u00bb \u2013 et les utilisait comme un v\u00e9ritable outil de promotion personnelle. Bien avant l\u2019\u00e8re du marketing moderne, il a su cr\u00e9er une signature visuelle forte, imm\u00e9diatement reconnaissable, qui a contribu\u00e9 \u00e0 forger sa l\u00e9gende. Cette analyse fascinante d\u00e9voilera comment Van Gogh a fait des <strong>Tournesols<\/strong> bien plus qu\u2019un simple motif : un marqueur identitaire et un atout strat\u00e9gique d\u2019une efficacit\u00e9 in\u00e9gal\u00e9e.<\/p>\n<p>60 minutes, suivi d\u2019un verre de l\u2019amiti\u00e9 offert.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":30591,"template":"","meta":{"give_campaign_id":0,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"Tribe__Tickets_Plus__Commerce__WooCommerce__Main","_tribe_ticket_capacity":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_tribe_events_status":"","_tribe_events_status_reason":"","_tribe_events_is_hybrid":"","_tribe_events_is_virtual":"","_tribe_events_virtual_video_source":"","_tribe_events_virtual_embed_video":"","_tribe_events_virtual_linked_button_text":"","_tribe_events_virtual_linked_button":"","_tribe_events_virtual_show_embed_at":"","_tribe_events_virtual_show_embed_to":[],"_tribe_events_virtual_show_on_event":"","_tribe_events_virtual_show_on_views":"","_tribe_events_virtual_url":"","footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"tags":[],"tribe_events_cat":[351],"class_list":["post-30348","tribe_events","type-tribe_events","status-publish","has-post-thumbnail","hentry","tribe_events_cat-conferences-et-rencontres","cat_conferences-et-rencontres"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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